Journal of Management and Science

Redefining Digital Influence: The Strategic Role of User-Generated Content in Modern Marketing Ecosystems

Anupkumar Dhore — 2026-03-30

In the contemporary digital landscape, User-Generated Content (UGC) has emerged as a formidable force in shaping brand narratives and consumer behavior. This paper delves into the transformative role of UGC in digital marketing, highlighting its capacity to build brand authenticity, drive engagement, and foster community. With the proliferation of social media platforms and digital tools, consumers now co-create content that influences purchasing decisions, strengthens brand loyalty, and amplifies marketing reach. Through theoretical insights, empirical evidence, and a set of detailed case studies, this research underscores the strategic significance of UGC in a brand's digital marketing arsenal. The findings reveal that when brands effectively harness UGC, they not only reduce content creation costs but also cultivate deeper consumer trust and advocacy.

The Influence of Spiritual Organizational Culture and Job Satisfaction on Employee Loyalty: The Moderating Role of Work Generation

Dinda Fatmah — 2026-03-30

Employee loyalty is a critical element in maintaining organizational performance and sustainability, particularly in the context of increasingly apparent generational differences in the workplace. This study aims to examine the influence of spiritual organizational culture and job satisfaction on employee loyalty, as well as the moderating role of work generation in these relationships. The research was conducted at CV Fajar Offset with 105 respondents using a quantitative approach and SEM-PLS analysis. The results reveal that both spiritual organizational culture and job satisfaction have a positive and significant effect on employee loyalty. Additionally, work generation significantly influences loyalty and serves as a moderator that strengthens the relationship between spiritual culture and loyalty. However, the moderating effect of work generation on the relationship between job satisfaction and loyalty is not significant. These findings imply the importance of human resource management based on spiritual values and adaptability to cross-generational dynamics. The novelty of this study lies in the integration of a spiritual approach and generational perspectives in predicting employee loyalty in the creative industry sector. The study is limited by its narrow research scope and cross-sectional design, which restricts generalization and excludes longitudinal dynamics. Future research is recommended to involve broader sectors and locations with longer timeframes.

The Nature of the Right to Sound and Image in Moroccan Criminal Legislation

Tarik Doukh — 2026-03-30

This research aims to shed light on one of the legal issues related to the right to one’s statement and image and whether they are considered elements of an individual's private life, a privacy-unrelated right, or a dual-natured right. The study also examines the scope of criminal protection, based on both the nature of the place and the nature of the images and statements. This paper relies on a comparative legislative, jurisprudential, and judicial mixed approach, investigating Anglo-Saxon, Latin, and Arab legal experiences. The research concludes that the right to one’s statements falls within the scope of private life, while the right to image varies according to different jurisprudential perspectives. Moreover, criminal protection of images is limited to private spaces, whereas the protection of statements is linked to its private and confidential nature, regardless of the location.

THE SYNERGISTIC EFFECTS OF PRODUCT QUALITY AND BRAND IMAGE ON CONSUMER SATISFACTION AND PURCHASE DECISIONS

Aam Halimtar — 2026-03-30

The smartphone industry has experienced rapid growth and has become an integral part of modern lifestyles, serving not only as a communication tool but also as a reflection of personal identity. Although numerous studies have examined product performance and marketing strategies, the combined influence of product quality and brand image on purchase decisions, with customer satisfaction as a moderating variable, has not been extensively explored. This study aims to investigate these relationships among smartphone users in Yogyakarta, Indonesia. It is grounded in Expectation Confirmation Theory (ECT), which posits that satisfaction occurs when product performance meets or exceeds consumer expectations. A quantitative research design was employed using purposive sampling, involving 400 respondents obtained through online questionnaires. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4, including tests for validity, reliability, and hypothesis verification through bootstrapping. The findings reveal that product quality and brand image significantly and positively affect customer satisfaction and purchase decisions, while satisfaction further strengthens the influence of these two variables on consumer buying behavior. The results support ECT by emphasizing that both functional factors (product quality) and emotional factors (brand image) play crucial roles in shaping consumer decisions. From a managerial perspective, smartphone companies are advised to ensure consistent product quality and develop a strong brand image to meet consumer expectations and enhance satisfaction, which ultimately fosters purchase decisions and customer loyalty.

Contribution of farmers’ education on farm production in fako division, Cameroon

Nganje Sophie Nanyongo — 2026-03-30

This study assesses the contribution of farmer’s educational training on farm production in Fako Division, Cameroon. Methodologically, we employed probit elasticity model to analyze our primary data. The result shows that farmers’ educational training is strongly correlating with farm production. Result by farm training type, shows that workshop has a strong effect on farm production as well as professional and on the farm educational training. This study suggests that decision makers should multiply farm educational training through the creation of agricultural schools, workshops and on the farm training.

AI in Placement Firms: Rekrute Morocco Case Study

Imane Louali — 2026-03-30

The introduction of artificial intelligence (AI) in organizations is generating growing interest, particularly in the field of recruitment, where its use raises numerous considerations. With this in mind, we conducted a case study within Rekrute, a pioneering placement firm in Morocco in AI development, to explore how this technology is deployed across different recruitment phases. Through a qualitative approach, our research examines how AI tools are integrated, the benefits they offer, and the concerns and challenges recruiters face throughout the process. Our findings reveal that AI plays a crucial role in optimizing candidate identification and attraction while facilitating preselection through objective assessment. Furthermore, Rekrute implements AI-driven solutions to support candidates in their career paths, enhancing recruitment efficiency while fostering career development. However, challenges remain, including the risks of algorithmic bias and the need for human validation to ensure fairness. This study thus provides insights into the impact of AI on recruitment, prompting reflection on the balance between technological innovation and the humanization of processes. It also highlights the importance of control mechanisms to monitor automated decisions, ensuring the ethical and effective application of AI in recruitment.

A STUDY ON ETHICAL CONSIDERATIONS IN AI DEPLOYMENT

Dr. S. Sarumathi — 2026-03-30

The rapid advancement and deployment of artificial intelligence (AI) systems have raised critical ethical considerations that must be addressed to ensure their responsible use. This article explores key ethical challenges in AI deployment, with a particular focus on fairness, transparency, and accountability. Fairness is central to preventing biases that can lead to discrimination and inequities in decision-making, while transparency is vital to fostering trust and enabling stakeholders to understand how AI systems make their decisions. Additionally, the article examines other ethical concerns, such as privacy, autonomy, and the potential for unintended harm, offering a comprehensive framework for addressing these issues. By critically evaluating current approaches and proposing best practices, the article aims to provide guidance for developers, policymakers, and organizations in deploying AI technologies that align with ethical principles and contribute to the well-being of society.

Corporate environmental commitment facing the ecological risks of Industry 4.0: Building a sustainable future through government commitment

Hosn el Woujoud Bousselmi — 2026-03-30

Industry 4.0 often requires increased consumption of energy and rare metals, and increases the waste of depreciated equipment, as well as the quantity of electrical and electronic waste. In this context, it is imperative that governments recognize the need to put in place policies, initiatives and incentives to foster the environmental commitment of industrial companies. Indeed, Tunisia illustrates the case of a developing country where government involvement has encouraged companies to implement CSR practices helping to reduce the sustainability risks in the new digital age. Based on a quantitative approach, we explore this relationship with 106 managers who participated in the questionnaire. The results confirmed, firstly, the negative impact generated by the integration of 4.0 technologies on corporate environmental commitment. Secondly, the results show that government involvement in the form of coercive and normative pressure plays a decisive role in reducing the risks of digital technologies in terms of sustainability. This research has relevant implications for public policy and scientific research.

Communication, Media Literacy and Sustainable Social Development: Experience of Middle Belt Residents in Nigeria

Akpan Udo Usiere — 2026-03-30

This research started from the topic of Communication, media literacy and sustainable social development exploring the experiences of residents of the Middle Belt states in Nigeria. The objectives were to find out the main contributions of media to social development; the level of media literacy of the population and the relationship of media and development in the affected states of Nigeria. Two theories were carried in the process of research as the diffusion of innovations and the Uses and Gratification theories. The population of the study was 18, 963,717 with a sample size of 400 persons. The instrument of research was questionnaire shared proportionately and distributed to residents physically. The method of research was by survey and the results calculated in percentages using pie charts. Part of findings was that the relationship of the media and sustainable development, it was noted at an average level. This shows that the media has to an extent done its part of work but still left with much to do for the facilitating of development in the Middle Belt region of Nigeria. The conclusion had that the media in the Middle Belt region of Nigeria contribute definitely on social development, but the prospective remain underutilized. The recommendations included that policymakers and practitioners should also emphasize participatory and inclusive communication strategies to strengthen public engagement and trust.