A Study on Impact of Youtuber’s Influence on Consumer Buying Behaviour in Coimbatore District

Abstract

Prime growth of digital media, specifically YouTube, has brought a standard shift in the way patrons make purchasing choices. Youtuber’s, with their great and keen followings, have become substantial influencers in the consumer decision-making process. This research focus to analyse the impact of Youtuber’s on the buying behaviour of customers in Coimbatore district, targeting on how influencers structure consumer preferences, stimulate product awareness, and create purchasing habits. The study apply a amalgamation of surveys and interviews combined data on consumer attitudes and responses to YouTube contented. Observing from this research will contribute pay to understand the evolving role of digital influencers in modifying consumer behaviour, specifically in the context of a tier-2 city like Coimbatore. Data will be collected from surveys, interviews, and analysis of consumer engagement with Youtuber’s from Coimbatore, focusing on key product categories such as electronics, fashion, beauty, and lifestyle. The research will also consider factors such as trust in the content and Respondent of engagement with Youtuber’s.