Vol. 14 No. 4 (2024): Vol 14, Iss 4, Year 2024
Articles

The business of nano: Commercializing nanotechnology for market success

Lakshmi Kalyani Chinthala
Ageno School of Business, Golden Gate University, United States of America.
Published December 31, 2024
Keywords
  • Nanotechnology, Market, Commercialization, Application
How to Cite
Lakshmi Kalyani Chinthala. (2024). The business of nano: Commercializing nanotechnology for market success. Journal of Management and Science, 14(4), 106 - 109. https://doi.org/10.26524/jms.14.45

Abstract

As nanotechnology continues to advance, its commercialization presents both a wealth of opportunities and a series of challenges for businesses. This paper explores the strategies involved in successfully bringing nanotechnology from the research phase to the market. It examines the key elements that businesses need to consider, including the identification of potential applications, market readiness, intellectual property protection, and navigating regulatory frameworks. Additionally, the paper discusses how businesses can create sustainable business models around nanotechnology and generate long-term profitability by managing risks, optimizing resources, and capitalizing on strategic partnerships. Through case studies and practical insights, this research highlights the steps needed for companies to effectively commercialize nanotech innovations and maintain competitive advantage in the ever-evolving market landscape.

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